The first time I noticed it, I was half-asleep and looking for a phone case.

Not even a special one. I wasn’t on some minimalist Japanese leather blog with curated photos of concrete and moss. I was on Google, typing with one thumb in bed:

“iphone case, modern, functional, premium”

I clicked a couple of things. Scrolled. Decided I was too tired to make a decision about drop protection and fake leather. Closed the tab. Opened YouTube, because obviously my brain needed a 27-minute video essay about a game I will never actually play.

And there it was.

Mous.